From Store Insight
to Real Action

From Store Insight to Real Action

Executrac turns in-store data into clear actions — showing where things go wrong, who should fix them, and what’s been done. From spaza shops to supermarkets, we offer complete retail execution tracking across South Africa and 12 African countries. 

your reliable
in-store monitoring software
instore pulse

your reliable
in-store monitoring software
instore pulse

An always‑on solution to monitor holistic market dynamics — bringing field data into clear dashboards so teams can act. Targeted market audits to understand competitive threats and find growth opportunities.

What’s inside instore pulse?

Tools to help get your business in the right direction.

always-on monitoring

A constant pulse of in‑store conditions — not just one‑off audits.

live dashboard

Power BI views by KPI, region, channel and store, with trend lines and a structured picture of reality.

field tools

Mobile tools for field teams to plan work and capture data (including photos and pricing).

asset tracking

Locate, verify, tag and maintain returnable assets and POS in market.

empowering your success
with instore pulse.

protect sales

Shoppers can’t buy what they can’t see. Pulse shows where products are missing or misplaced and helps teams focus on fixes.

Win the shelf battle

Track visibility and share of display; see how execution compares across outlets and competitors where captured.

Price with confidence

Get visibility into pricing and promotion execution — including competitive checks where captured.

Close the loop

Pulse turns gaps into action lists, helps teams track completion, and measures before/after impact.

why it matters

Pulse tracks visibility, pricing, and gaps to boost sales, guide actions, and prove retail performance.

store before PULSE

product pricing 63%
shelf life 55%
store sales 67%

store after PULSE

product pricing 78%
shelf life 93%
store sales 86%

typical KPIs we track

  • Product Availability
  • Visibility & Forward Share
  • Pricing & Promotions
  • POS Material Presence
  • Returnable Asset Status
  • Placement and Planogram Compliance
  • Stock Rotation and Expired Stock
  • Shelf- and Product Health

brands that trust EXECUTRAC

our story

Founded in 2007 with just three surveyors and 750 stores, Executrac has grown into a trusted retail intelligence partner tracking over 20,000 outlets each month. With our first client, ABI (now CCBSA), we built a foundation of accuracy and reliability that continues to serve leading multinationals across Southern Africa.

Our Difference

We’re specialists in emerging markets, operating with a 100% full-time, trained surveyor workforce – no freelancers. With nationwide coverage in South Africa and a footprint across 12 African countries, our deep expertise and proprietary retail execution insights set us apart.

Our values

Accuracy. Visibility. Actionability. Transparency.